Steven Heller, perhaps the most prolific design writer/historian, came to Washington to speak on the history of design for totalitarian states. Covering design of the Third Reich, Mussolini's Fascist Italy, and Soviet and Chinese Communist states, Mr. Heller discussed their graphic propoganda. This 24" x 36" poster was created and mailed to over 1200 ADCMW members. "Party" buttons were also produced for the event. These were presented and distributed in a replica German WWII helmet at the event.
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The City Choir of Washington made its debut in 2007–2008 with GRAMMY Award-winning conductor, Robert Shafer, Artistic Director. The Choir’s first performance of Handel’s Solomon, before a sold-out audience at the Rachel M. Schlesinger Concert Hall and Arts Center in Alexandria, Virginia, included soloists Darryl Taylor, Amanda Gosier, Angeli Ferrette, and Ole Hass. The performance was recorded live and CD packaging was designed and produced for public distribution.
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Each year the Art Directors Club of Metropolitan Washington allows creative members and non-members to enter their work into a juried competition. The winning entries are featured in a perfect-bound, softcover annual show catalog. I developed a chewing gum theme and used the gumball machine as a metaphor for the creative mind because while the creative process may begin simply, the multitude of ideas that ultimately result, grow, and then stick in various ways. This 100-page show book was delivered by mail to all of the current members of the Club following the annual gala event.
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When designing logos for businesses that operate within the health management and fitness industry, it can be challenging. Logos we encounter often incorporate cliché and abstract silhouetted human figures or personified sweating dumbbells in active poses. Aeroble Fitness is different. The dedicated owner puts the "personal" in personal training by offering group fitness sessions, one-on-one training, and nutritional plans. The logo appeals to both female and male audiences through a symbol that is traditionally masculine contrasted by a more feminine typographic treatment.
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The AnBryce Foundation provides multiple settings for underserved youth to become confident thinkers by providing an environment that stimulates the curiosity for learning and the discovery of self. Through long-term academic and leadership enrichment that equips them to excel in school, in relationships, in facing challenges, while having fun, the AnBryce Foundation instills in each youth the confidence to become successful in post-secondary endeavors and prepares them to play an active role in their communities and the world.
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Cohen Mohr specializes in Technology Law. The firm required a capabilities brochure to reach perspective clients. The design is dynamic to differentiate Cohen Mohr from its competition, but conservative enough to retain some of its more traditional clients. A pocket in the rear of the brochure housed information sheets that the firm could produce in-house.
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The design of this Human Resources collateral helps convey the energetic character of the company. Fannie Mae recognizes its employees and their diversity as its most important asset. Fannie Mae, through its recruitment pieces, sought to impart this by strongly communicating throughout the kit to perspective employees. The kit serves to recruit those who are dedicated to the Fannie Mae Mission.
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In their 2004 Memorandum of Understanding, the GridWise™ Alliance and the U.S. Department of Energy agreed to work together to realize the vision of a transformed national electricity grid. It was essential that the Alliance have a website that explained the organization’s vision, mission, goals, benefits of membership, and the way in which it advances the rethinking of energy generation, distribution and consumption. The website was designed to excite, inform, and appeal to a diverse audience.
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IFC needed to communicate the important role former employees have around the globe and the vital influence the IFC has been in each of their lives. This brochure was created to tell the stories of 15 selected employees. Each story showcases IFC's work featuring workplace photography and testimonials from each individual. Additionally, the piece serves in recruiting additional talented and qualified candidates.
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Radial was tasked with developing vehicle graphics and text to convey a sense urgency for individuals and families to create a disaster response plan. Without being frightening, a consistent brand experience was imperative because the vehicle campaign drives the audience to a Web site, where citizens can learn more about emergency preparedness. I created two designs. The first used custom disaster-related icons based on universally-recognized symbols, while the other incorporated a memopad checklist of necessary steps to take for preparedness.
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