Aeroble Fitness

Logo and Business Card

When designing logos for businesses that operate within the health management and fitness industry, it can be challenging. Logos we encounter often incorporate cliché and abstract silhouetted human figures or personified sweating dumbbells in active poses. Aeroble Fitness is different. The dedicated owner puts the "personal" in personal training by offering group fitness sessions, one-on-one training, and nutritional plans. The logo appeals to both female and male audiences through a symbol that is traditionally masculine contrasted by a more feminine typographic treatment.